HISTORY®, Bank of America and Red Thread Productions
Celebrate Gold Effie Award
For New Commercial Format Called “Interstitial Content”
New York, NY – June 8, 2011 – HISTORY, Bank of America and Red Thread Productions were recognized with a Gold Effie Award for Single Media Company Activation during last night’s 43rd Annual North American Effie Awards in New York.
The award recognized the groundbreaking advertising format called “interstitial content” that was created for America the Story of Us. This 12-hour documentary series aired during April and May 2010 on HISTORY and covered 400 years of United States history.
HISTORY, working with Red Thread Productions, created 12 two-minute, original mini-documentaries that depicted Bank of America’s rich history and contributions to America’s economy during the times depicted by each series episode. The goal of each interstitial content piece was to showcase the role that Bank of America has played throughout America’s history in enabling economic opportunity for individuals, businesses and communities throughout the United States.
“We could not have found a more perfect, natural partner,” said Chris Moseley, SVP, Marketing, HISTORY. “America the Story of Us told the extraordinary story of how America was invented. Bank of America is intrinsically and integrally intertwined with the growth and development of this nation. We were pleased to have created this groundbreaking campaign with Bank of America and Red Thread Productions.”
“We are incredibly honored to receive a prestigious Gold Effie for our work with HISTORY," said Meredith Verdone, Brand, Advertising and Research executive, Bank of America. "This industry recognition is a product of finding the right media platform and partner that enabled us to authentically deliver the Bank of America brand and powerfully connect the idea of opportunity with our customers.”
The interstitial content was developed working with historians to insure accuracy. It was also shot at historical landmarks throughout the United States and produced in just a few short weeks by the Red Thread Productions team. Additional creative support was provided by Bank of America agencies Starcom USA and Hill Holliday.
“It was an exciting challenge because the mini-series had to meet Bank of America’s objectives and, at the same time, be true to History’s brand. It also had to work for the America the Story of Us series,” said Director, Phil Allocco.
The winning team from Red Thread Productions: Director: Phil Allocco. Executive Producers: Nadine C. Licostie and Connie Grazia. Producers: Tony Grazia and Suzanne Mitchell. Director of Photography: Peter Mariuzza. Editors: Fedde and Jason Jones. Graphic Design: Claudia D'Enjoy
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About Red Thread Productions
About The Effie Awards
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